You can offer multiple types of in-app purchases, including subscriptions. Successful freemium apps operate as services that are continually updated to attract and retain users. You earn revenue from the sales of in-app purchases within your app. Freemium apps are accessible to all users, regardless of whether or not they choose to spend, and offer the option to pay to enhance or customize the experience. With freemium models, users pay nothing to download your app and are offered optional in-app purchases for premium features, additional content, subscriptions, or digital goods. For more information, see the “Reader” Apps section of the App Store Review Guidelines. Users purchase or subscribe to content - such as magazines, newspapers, books, audio, music, or video - outside of your app and enjoy access to that content within your app. Your app and any third-party SDKs you use to help target display advertising or measure advertising efficacy need to follow the Data Use and Sharing and the Advertising sections of the App Store Review Guidelines. Make sure that all display advertisements in your app are appropriate and relevant to your target market, as low-quality, obtrusive, or inappropriate advertising reduces engagement and retention. Display advertisements are part of the app experience and you earn revenue when presenting them. You earn revenue from these sales.įree with display advertising. Users can purchase physical goods and services - such as clothing or food - within your app or order rides from transportation services. You don’t earn any revenue from your app.įree with physical goods and services. Your app doesn’t offer in-app purchases or the ability to buy physical goods or services within the app, and doesn’t display advertisements. If you’re looking to grow your brand or attract a large user base, consider offering your app for free.įree without monetization. Removing the barrier of price increases the likelihood that users in your target market will download and try your app, which can help increase awareness and expand your user base. With free models, users don’t pay to download or use your app.
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